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How to submit to AppSumo: cost, link and review time

AppSumo is a deal marketplace, not a free directory. Applying is free with no upfront cost, and AppSumo takes a negotiated revenue share on sales. It states about a 10% acceptance rate and campaigns of around 60 days. Third-party product pages we read linked to the vendor with rel="noopener noreferrer" or no rel at all, with no nofollow. It suits stable software for small business buyers.

Last updated November 2026

AppSumo at a glance

Every value below was read on 2026-11-01 from AppSumo’s own pages or from the HTML of a live listing; a dash means we could not verify it.

AppSumo launch facts: format, cost, link attribute, review time and requirements, verified 2026-11-01.
Submit pagesell.appsumo.com/
Formatdeal marketplace
Free optionYes: applying is free with no upfront costs.
Paid options
  • Revenue share: negotiated by category and expected performance. AppSumo earns only on sales; rate not published
Website linkDofollow (followed link)Seen: rel="noopener noreferrer" (plerdy.com); no rel attribute (frase.io, krisp.ai)No nofollow on the vendor links of three third-party product pages; AppSumo does not publish a link policy, and a sold-out page (lemlist) had a plain anchor too.
Review timeApplication takes about 5 minutes; AppSumo does not state a review time.
RequirementsWorking product, not a beta or coming-soon concept; Stable business with a support plan; Audience of small business owners, marketers, creators or agencies; Not consumer-only entertainment products
Best forworking B2B or SMB software that can support a sales campaign

How to submit to AppSumo

  1. Open sell.appsumo.com and click Apply to launch.
  2. Submit your product for review; AppSumo evaluates quality, market fit and partner stability.
  3. If accepted, work with AppSumo on deal structure, pricing and your listing.
  4. Go live: campaigns run about 60 days with email, ads and affiliate promotion.
  5. Keep customers and reviews after the campaign ends.
  6. Get paid 60 days after the end of each sales month.

Is AppSumo worth it?

AppSumo is worth considering only if you want to sell, not just be listed. It is a selective marketplace where AppSumo promotes your product to its buyer list in exchange for a revenue share. AppSumo states 1.5M active community members, $113M+ paid to partners, and typical 60-day earnings of $40K to $80K for average performers. Those are its own figures, based on the top 50% of partners, so they are not a forecast.

The financial profile differs from a directory. You pay nothing upfront, but you give up a share of revenue and often a discount structure, in return for access to a large buyer list and marketing support. AppSumo also says top partners can receive paid ad spend on their behalf, up to $25K, and dedicated account managers.

What to prepare before you submit to AppSumo

Have a working, stable product and a support plan. AppSumo says it rejects pre-launch concepts, quick cash grabs, products with no customer support plan, and consumer-only products. Prepare to negotiate a deal. A lifetime deal is common but not required: AppSumo says it also works with annual pricing and other structures, except for AppSumo Radar, which supports lifetime deals only. Plan for refunds and cash timing. Payouts arrive 60 days after the end of each sales month to match the 60-day refund window.

Gather evidence of stability: a working product, a team, a track record and a support plan. AppSumo also asks whether you will respond to reviews and treat buyers well, and the application takes about five minutes according to the page.

AppSumo trade-offs

Acceptance is roughly 10%, so most applicants are turned down. Revenue share rates are negotiated, not published. A lifetime deal can cap long-term revenue per customer. AppSumo notes you keep the customers and reviews, but pricing decisions are yours to weigh. The link benefit is incidental. The product page links to your site, but the reason to apply is sales and reviews.

Selection is strict and the economics are not published. Partners and the terms vary widely, and AppSumo says some partners get 1,000 or more customers in a month while others get single-digit sales. Treat the earnings ranges on its page as marketing, not a forecast.

How we checked

We read AppSumo’s own submission, pricing and policy pages on 2026-11-01, and for the link attribute we read the raw HTML of a live public listing rather than relying on the platform’s description. Listing checked: appsumo.com/products/plerdy/. Prices and rules change; the date at the top is the last time each fact on this page was checked. Sources:

Toolfound publishes this page and runs its own launch board, so we are not neutral about launching. No platform paid to be profiled here. The rules we apply to ourselves are on the methodology page.

Common questions

Is the AppSumo backlink dofollow?

On three product pages we read, the vendor link had rel="noopener noreferrer" or no rel, with no nofollow. AppSumo publishes no link policy, so treat it as observed behavior.

How much does it cost to list on AppSumo?

Nothing upfront. AppSumo runs on revenue share that is negotiated by category and expected performance.

How hard is it to get on AppSumo?

AppSumo states about a 10% acceptance rate and reviews functionality, stability, market fit and value.

How long is an AppSumo campaign?

Most run about 60 days, with top performers unlocking more marketing support.

Can I list an AI-built app on AppSumo?

AppSumo's FAQ says yes, if it works reliably, has a real use case and you can support buyers after launch.

Other launch platforms we checked

Compare AppSumo with every other platform in the launch guide, see which ones give a followed link in the dofollow directories guide, or browse all launch platform profiles. Toolfound also gives every product a free launch date and a permanent dofollow listing: submit a product.