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Calculate the observed rates

Launch conversion calculator

Calculate signup rate from visits and signups, plus signup-to-paid conversion rate when you provide an optional paid-conversion count.

Example: enter 200 visits, 20 signups, and 5 paid conversions to calculate rates of 10% and 25%.

Result

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What this tool cannot establish

  • The calculator accepts non-negative whole counts but does not validate how your funnel events were measured.
  • These rates do not explain attribution, sample quality, customer intent, or product-market fit.